AQUANOW

BACK TO CASE STUDIES

Aquanow

FINTECH
B2C
INSTITUTIONAL TRADING
MARCH 2025

TARGET

Global, MENA REGION

SCOPE

PUBLIC RELATIONS

OBJECTIVES

GOALS

To position Aquanow at the forefront of crypto infrastructure providers for TradFi institutions looking to adopt digital assets trading for customers.

TACTICS

  • Communications Strategy
  • Media Placements
  • Press Release Distribution
  • Content Development
  • Speaking Opportunities

RESULTS

  • 231 Media Mentions across business, finance, fintech and crypto publications with a total reach of 1.5B UVM
  • Secured tier-1 coverage in Bloomberg, The Banker by Financial Times, Gulf News, The National and more
  • Established Aquanow as a rising name architecting the crypto adoption by UAE’s legacy institutions
  • End-to-end PR management, overseeing involvement of three different agencies, with a focus on direct business development gains through media outreach

MEDIA CLIPPINGS

bloomberg
REACH:
43M
Dubai’s Emirates NBD Launches Crypto Trading Through Digital Arm
LEARN MORE
THE BANKER BY FT
REACH:
194k
Emirates NBD’s bet on crypto: A tipping point for Gulf banks?
LEARN MORE
cointelegraph
REACH:
11M
Dubai state-owned bank Emirates NBD debuts crypto trading on Liv X app
LEARN MORE
business insider
REACH:
6M
Dubai Government-Owned Bank Emirates NBD Offers Crypto Trading Through Liv X App
LEARN MORE
the national
REACH:
2M
Emirates NBD enters digital asset space with new crypto offering from Liv
LEARN MORE