WHO WE ARE
In the web3 space
HQ in Dubai & offices in dubai, New york & london
A FAMILY THAT KEEPS GROWING
Trusted by the best in the space

Nikita Sachdev is an American entrepreneur and a prominent voice in the global
blockchain and Web3 space. With academic foundations in Chemistry and Business from the University of Texas at Austin and James Cook University, Nikita launched her first venture, Luna Management,
in Singapore in 2015 - a talent and production agency that became her gateway into
crypto. Her early work with Huobi (now HTX) in 2017, where she interviewed blockchain
pioneers, sparked her deep involvement in the industry.
Following a successful exit from Luna Management, she founded Luna PR in 2019. Today,
the multi-award-winning, multi-million-dollar agency is globally recognized for its
contributions to the Web3 and emerging tech sectors. With a team of over 75 specialists
and offices across four continents, Luna PR has worked with more than 600 clients, from
ambitious startups to government institutions - delivering strategic communications,
media visibility, and growth support.
Nikita co-produced and hosted On the Chain, CNBC Arabia’s first Web3-focused television
show, reaching over 50 million homes across the Middle East.
As a member of the Forbes Business Council and a sought-after speaker at leading conferences and universities, Nikita continues to shape the conversation around blockchain adoption. Named one of Arabian Business’s 50 Inspiring Women Leaders, her mission is to bridge the gap between innovation and mainstream understanding, bringing Web3 to the world through powerful storytelling and strategic media.
CO FOUNDER AND DIRECTOR AT BLOCKTRUST
CHAIRMAN OF TSANGS GROUP
INVENTOR & CYBERSECURITY EXPERT
HEAD OF STRATEGY & INNOVATION AT COMMERCIAL BANK INTERNATIONAL
PRESIDENT OF OOBIT