marketing

At Luna PR, we understand the importance of marketing and how it is key to the success of your web3 brand. We implement intelligent and sustainable marketing strategies anchored by best practices to achieve tangible success.

We believe that data-driven marketing techniques, understanding your audience, creating engaging and creative content, and building loyal communities are all essential components that work in unison to make the biggest impact on your business. Our team of experts is dedicated to helping you develop and implement these strategies to ensure that your business achieves maximum growth and success.

UNLOCKING GROWTH WITH WEB3 MARKETING SERVICES

MARKETING STRATEGY
Target Audience & Segmentation | Unique Value Proposition (UVP) | Goals & Strategic Objectives| Content Strategy & Engagement Framework | Performance Metrics & Analytics

A strong marketing strategy is the backbone of every successful brand. Luna PR works closely with your team to define your unique value proposition, target audience, messaging pillars, competitive landscape, and long-term objectives, creating a tailored, data-driven framework that guides all brand decisions.

We combine market research, segmentation insights, and competitive analysis to craft a unified strategy that connects your brand with the right audiences in the right way. By aligning digital initiatives, social content, and PR with your key milestones, we create marketing systems that scale sustainably and support real business outcomes.

From content marketing and website optimization to multi-channel engagement and growth frameworks, our strategies are built to be flexible, actionable, and fully aligned with your commercial goals, whether launching a product, entering new markets, or strengthening your brand’s global presence.

SOCIAL MEDIA MANAGEMENT
Includes Digital Strategy | Content Creation | Paid ADS consulting | Community Management

In a world where attention shifts in seconds, your brand needs more than content,  it needs a strategy. Our social media management offering combines digital strategy, creative direction, branding, content creation, paid ads consulting, and community management into one seamless ecosystem designed to grow your presence where it matters most.

We don’t just post. We build narratives, refine your visual identity, and create platform-specific content engineered to attract, engage, and convert. Backed by real-time data, market behavior analysis, and trend monitoring, we ensure your brand stays relevant and competitive.

Through two-way engagement, community activations, creator collaborations, and precise content distribution, we transform your channels into living extensions of your brand, designed to scale awareness, strengthen loyalty, and drive measurable results.

Digital Marketing Campaigns
Web3-Native Campaign Strategy| TGE Marketing Frameworks | User Acquisition Metrics

From full-funnel planning to continuous optimization, we build digital campaigns designed for measurable ROI and long-term impact. Our team develops high-performance strategies across social media advertising, email marketing, and digital display, ensuring your brand reaches the right audience at the right moment.
By combining precise targeting, compelling creatives, and real-time performance insights, we maximize visibility, engagement, and conversions across the platforms that matter most. For Web3 brands, we also support the digital foundations required for major ecosystem milestones. Whether it’s driving awareness, educating audiences, or preparing markets for key product moments, always within compliant and strategic guidelines.

Influencer Marketing & KOL Outreach
Brand Ambassadors | Co-Branding Opportunities | Influencer Management

Influencer marketing in Web3 requires authenticity, alignment, and credibility. Luna PR leverages one of the strongest KOL networks in the industry, spanning crypto influencers, founders, investors, analysts, creators, and thought leaders - to pair your brand with voices that move the market.

We handle everything end-to-end:
- Identifying and qualifying influencers
- Structuring campaigns
- Creative direction & content support
- Negotiation and execution
- Real-time performance analytics

Our campaigns are designed to expand reach, strengthen social proof, and spark meaningful engagement while reinforcing your broader communication goals. With transparent reporting and measurable KPIs, we ensure every activation delivers value and supports sustainable brand growth.

COMMUNITY MANAGEMENT
Conferences | Events | Podcasts | AMAs & X Spaces

Your community is your strongest asset especially in Web3. Luna PR builds and manages high-trust, highly engaged communities across Discord, Telegram, X, and other platforms.

Our Services Include:
- 24/7 Moderation
- Community Activations & Campaigns
- User Onboarding & Education
- Sentiment Tracking & Reporting
- Ambassador Programs
- Retention & Loyalty Initiatives

We create spaces where your users feel heard, valued, and empowered — turning followers into advocates and advocates into long-term supporters. With structured communication, strategic content, and clear escalation processes, we ensure your community reflects the best of your brand.

Business Development & Partnership Outreach  
Global Partnership Outreach | Web2 & Web3 Business Expansion | Strategic Alliances & Market Expansion

We tailor our partnership outreach strategy to align seamlessly with your business objectives across both Web2 and Web3, ensuring every connection supports measurable, long-term growth.

By deeply understanding your positioning, market needs, and expansion goals, we identify and engage partners who can elevate your brand,  from investors and institutions to exchanges, ecosystems, enterprises, and high-value collaborators. Leveraging our global network, industry credibility, and proven track record, we accelerate access to the right opportunities while filtering out noise and misalignment.

 Whether you’re entering new markets, co-building with strategic allies, or seeking meaningful collaborations, we create a structured outreach framework designed to open doors, strengthen your ecosystem presence, and unlock sustainable growth pathways.

CONTENT CREATION
Graphic Design | Video Production | Banners | Promotional Content

Content has been and continues to be the driver of traffic and leads. Whether it's compelling copy, thought-provoking videos, or informative graphics, all contribute to growth. It's not just about creating good content but about developing and executing a comprehensive content marketing plan that aligns with your brand's goals and objectives.

Luna PR specializes in providing content creation services to help you achieve your web3 marketing objectives. We create meaningful and narrative-based material that supports your brand’s short and long-term marketing initiatives, supported by established KPIs to deliver optimal results.

Our team of experienced writers and designers are experts in creating compelling copy, engaging videos, and informative graphics that resonate with your target audience and drive traffic to your website. We understand that every business is unique, which is why we take a customized approach to content creation. Our team works closely with you to understand your brand voice, messaging, and goals and develops a content strategy that aligns with your objectives.

We believe that content is the foundation of any successful marketing campaign. Our goal is to help you create meaningful, engaging content that drives traffic to your website, generates leads, and ultimately drives revenue for your business.

CAMPAIGNS & PAID ADVERTISING
Consulting & Strategy | Budget Management | META, Google & Twitter (X) | Website Banners

Are you looking to expand your customer base and speak to new audiences? Do you want complete visibility over your advertising campaigns, from creative design to targeting and desired results? We specialize in paid advertising strategies to engage with new audiences. All Luna PR deliverables are handled in-house, from the initial strategy to the final testing phase, along with design, promotion, and reporting, ensuring effective campaigns that deliver results.

We create campaigns that deliver tangible results for all platforms, including Instagram, TikTok, Google Ads, LinkedIn and Facebook.

We work closely with you to understand your business goals, target demographic, and budget before our designers and copywriters create ad creatives that capture the attention of your target audience and drive them to take action.

With full monitoring and continued optimizing of your campaigns, we ensure that you get the best possible results, and we provide regular reports so that you can track your progress. So, if you're looking for effective paid ad strategies that deliver results, contact us today to learn more about how we can help you grow your business with our web3 advertising services.

MOMENTO ON THE BURJ KHALIFA

CLIENT
MOMENTO
DATE
2020-08-10
SCOPE
ADVISORY
MEDIA PARTNERS

A launch with a bang! We placed our client MOMENTO on the Burj Khalifa. Our team coordinated and secured the placement of MOMENTO's advert in one of the most iconic world landmarks.

COSMOGENE X MYNFT

CLIENT
COSMOGENE
DATE
2023-06-10
SCOPE
MARKETING
PUBLIC RELATIONS

We partnered our client CosmoGene with myNFT & GBM to place them in Europe’s first NFT vending machine. We managed media invites, giveaways, creative assets & social media campaign.

GET THE STRATEGY YOU NEED
FOR YOUR NEXT BIG MOVE