PARFIN/RAYLS

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Parfin / Rayls

B2B
INSTITUTIONAL TRADING
DEFI/TRADFI
July 2024 - Present

TARGET

Global

SCOPE

PUBLIC RELATIONS

OBJECTIVES

GOALS

Rayls to be the default chain for financial institutions on Ethereum.

TACTICS

  • Communications Strategy
  • Media Placements
  • Press Release Distribution
  • Content Development
  • Speaking Opportunities

RESULTS

  • 100 + Media Mentions across business, finance, fintech and crypto publications
  • Secured Tier-1 interviews with Nasdaq and Reuters
  • Use Rayls’ expertise and achievement to break into Tier 1 Business/Finance and Web3 global media
Articles Over Time

MEDIA CLIPPINGS

reuters
REACH:
39M
Trump's digital dollar ban gives China and Europe's CBDCs free rein
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NASDAQ
REACH:
16.3M
DeFi and TradFi integration and market structure
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cointelegraph
REACH:
6.2M
VC Roundup: Crypto fundraising grows, but investors are more wary
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coindesk
REACH:
5.4M
Digital Assets Infrastructure Provider Parfin Raises $10M in Series A Funding
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