PARFIN/RAYLS

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Parfin / Rayls

B2B

INSTITUTIONAL TRADING

DEFI/TRADFI

July 2024 - Present

TARGET

Global

SCOPE

PUBLIC RELATIONS

OBJECTIVES

GOALS

Rayls to be the default chain for financial institutions on Ethereum.

TACTICS

Communications Strategy
Media Placements
Press Release Distribution
Content Development
Speaking Opportunities

RESULTS

100 + Media Mentions across business, finance, fintech and crypto publications
Secured Tier-1 interviews with Nasdaq and Reuters
Use Rayls’ expertise and achievement to break into Tier 1 Business/Finance and Web3 global media

_{Articles Over Time}

MEDIA CLIPPINGS

reuters

REACH:

39M

Trump's digital dollar ban gives China and Europe's CBDCs free rein

NASDAQ

REACH:

16.3M

DeFi and TradFi integration and market structure

cointelegraph

REACH:

6.2M

VC Roundup: Crypto fundraising grows, but investors are more wary

coindesk

REACH:

5.4M

Digital Assets Infrastructure Provider Parfin Raises $10M in Series A Funding