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CASE STUDIES
PARFIN/RAYLS
BACK TO CASE STUDIES
Parfin / Rayls
B2B
INSTITUTIONAL TRADING
DEFI/TRADFI
July 2024 - Present
TARGET
Global
SCOPE
PUBLIC RELATIONS
OBJECTIVES
GOALS
Rayls to be the default chain for financial institutions on Ethereum.
TACTICS
Communications Strategy
Media Placements
Press Release Distribution
Content Development
Speaking Opportunities
RESULTS
100 + Media Mentions across business, finance, fintech and crypto publications
Secured Tier-1 interviews with Nasdaq and Reuters
Use Rayls’ expertise and achievement to break into Tier 1 Business/Finance and Web3 global media
Articles Over Time
MEDIA CLIPPINGS
reuters
REACH:
39M
Trump's digital dollar ban gives China and Europe's CBDCs free rein
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NASDAQ
REACH:
16.3M
DeFi and TradFi integration and market structure
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cointelegraph
REACH:
6.2M
VC Roundup: Crypto fundraising grows, but investors are more wary
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coindesk
REACH:
5.4M
Digital Assets Infrastructure Provider Parfin Raises $10M in Series A Funding
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