To generate widespread media awareness and establish Phoenix Group & Tether as pioneers in the UAE’s financial and digital landscape through a high-impact press conference.
TACTICS
Strategic PR & Event Planning (Press conference logistics, media targeting, timeline, agenda, and emcee briefing)
Press Kit Development (Biographies, press releases, and supporting media materials)
Graphic Design & Videography: event branding, and visuals
Tier 1 Media Outreach & Engagement: Liaison with top publications pre, during, and post-event
Facilitated Exclusive Media Requests
RESULTS
65+ media clippings with a total reach of 2.9M UVM
Secured tier-1 coverage in Forbes, SkyNews, Reuters, CNN, and more
Established Phoenix Group & Tether as industry pioneers in the UAE’s digital financial sector
Strengthened Phoenix Group’s brand positioning as a leader in investment, mining, and Web3
MEDIA CLIPPINGS
BEINCRYPTO
REACH:
1.7M
Launching the first digital currency linked to the UAE…
