PHOENIX GROUP <> TETHER

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Phoenix Group

PUBLIC
MINING
AUGUST 2024

TARGET

MENA REGION

SCOPE

PUBLIC RELATIONS | PRESS CONFERENCE STRATEGY

OBJECTIVES

GOALS

To generate widespread media awareness and establish Phoenix Group & Tether as pioneers in the UAE’s financial and digital landscape through a high-impact press conference.

TACTICS

  • Strategic PR & Event Planning (Press conference logistics, media targeting, timeline, agenda, and emcee briefing)
  • Press Kit Development (Biographies, press releases, and supporting media materials)
  • Graphic Design & Videography: event branding, and visuals
  • Tier 1 Media Outreach & Engagement: Liaison with top publications pre, during, and post-event
  • Facilitated Exclusive Media Requests

RESULTS

  • 65+ media clippings with a total reach of 2.9M UVM
  • Secured tier-1 coverage in Forbes, SkyNews, Reuters, CNN, and more
  • Established Phoenix Group & Tether as industry pioneers in the UAE’s digital financial sector
  • Strengthened Phoenix Group’s brand positioning as a leader in investment, mining, and Web3

MEDIA CLIPPINGS

BEINCRYPTO
REACH:
1.7M
Launching the first digital currency linked to the UAE…
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CNN
REACH:
11M
Tether: Optimistic about launching a stable digital...
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SKY NEWS
REACH:
234K
Phoenix: Launching a stablecoin pegged to the dirham
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forbes
REACH:
194K
Tether Partners With Dubai-Based Phoenix Group
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reuters
REACH:
36M
Tether to launch stablecoin pegged to UAE's dirham
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