To safeguard and enhance Sasha’s reputation and reaffirm his credibility in the wake of the delisting of his previous company and strategically pivot media attention towards his new venture, Units.Network.
TACTICS
Strategic PR & Event Planning (Press conference logistics, media targeting, timeline, agenda, and emcee briefing)
Press Kit Development (Biographies, press releases, and supporting media materials)
Graphic Design & Videography: event branding, and visuals.
Tier 1 Media Outreach & Engagement: Liaison with top publications pre, during, and post-event.
Facilitated Exclusive Media Requests.
RESULTS
50+ media clippings with a total reach of 166M UVM
Increased Sasha’s share of voice from negative 60% to negative 19.5%
Secured tier-1 coverage in Coindesk, Cointelegraph, e27 and more
Established Sasha’s credibility and brought attention to his new venture Units.Network
