Our Work

Luna PR specializes in strategic communications for clients in the web3, crypto, fintech, blockchain, and emerging technology industries. Our deep understanding of the media landscape helps us assist clients in building strong brands, sharing their messages, and reaching their goals.

In addition to traditional PR tactics, we also offer a range of digital marketing services to further amplify our clients' messages. From social media management to content creation and influencer partnerships, we have the tools and expertise to help our clients stand out in a crowded marketplace.

THE LUNA
MINDSHARE Index

The Luna Mindshare Index is our framework for measuring a company's influence within the conversations that matter to its business. It looks beyond how often a company is mentioned to understand where it appears, what it is known for, how it is perceived, how easily it can be discovered and how its position compares with competitors.
‍
Every company receives a Mindshare Score from 0 to 100, measured against a relevant competitive set over the same period. The Index uses five pillars: Visibility, Authority, Narrative, Reputation and Discovery. Together, they show where a brand is building influence and where there is work to do.

HOW MINDSHARE IS BUILT

Research & Strategy

We assess the business, market, stakeholders, competitors and existing perception to identify where authority can be built.

Narrative

We define what the company needs to be known for and build the story around it.

Distribution

We take that narrative to the channels and audiences that matter most.

Amplification

Earned media, social, creators, podcasts, events and executive visibility reinforce one another.

Measurement

We track whether activity is building authority, authority and mindshare over time.

Research & Strategy

We assess the business, market, stakeholders, competitors and existing perception to identify where authority can be built.

Narrative

We define what the company needs to be known for and build the story around it.

Distribution

We take that narrative to the channels and audiences that matter most.

Amplification

Earned media, social, creators, podcasts, events and executive visibility reinforce one another.

Measurement

We track whether activity is building authority, authority and mindshare over time.

Research & Strategy

We assess the business, market, stakeholders, competitors and existing perception to identify where authority can be built.

Narrative

We define what the company needs to be known for and build the story around it.

Distribution

We take that narrative to the channels and audiences that matter most.

Amplification

Earned media, social, creators, podcasts, events and executive visibility reinforce one another.

Measurement

We track whether activity is building authority, authority and mindshare over time.

Research & Strategy

We assess the business, market, stakeholders, competitors and existing perception to identify where authority can be built.

Narrative

We define what the company needs to be known for and build the story around it.

Distribution

We take that narrative to the channels and audiences that matter most.

Amplification

Earned media, social, creators, podcasts, events and executive visibility reinforce one another.

Measurement

We track whether activity is building authority, authority and mindshare over time.

Research & Strategy

We assess the business, market, stakeholders, competitors and existing perception to identify where authority can be built.

Narrative

We define what the company needs to be known for and build the story around it.

Distribution

We take that narrative to the channels and audiences that matter most.

Amplification

Earned media, social, creators, podcasts, events and executive visibility reinforce one another.

Measurement

We track whether activity is building authority, authority and mindshare over time.

HOW MINDSHARE IS BUILT

Research & Strategy

We assess the business, market, stakeholders, competitors and existing perception to identify where authority can be built.

Narrative

Distribution

Amplification

Measurement

Research & Strategy

Narrative

We define what the company needs to be known for and build the story around it.

Distribution

Amplification

Measurement

Research & Strategy

Narrative

Distribution

We take that narrative to the channels and audiences that matter most.

Amplification

Measurement

Research & Strategy

Narrative

Distribution

Amplification

Earned media, social, creators, podcasts, events and executive visibility reinforce one another.

Measurement

Research & Strategy

Narrative

Distribution

Amplification

Measurement

We track whether activity is building authority, authority and mindshare over time.

Measuring The Signals That Shapes Influence

Earned
Media

The quality, relevance and influence of the media coverage a brand earns.

Executive
Authority

How visible, credible and differentiated a company’s leadership is across media, speaking, commentary and industry conversations.

Digital &
Social Presence

The strength and consistency of a brand’s narrative across owned channels, social platforms and wider online conversations.

Events &
Industry Influence

Where the company and its leaders show up, who they are in the room with, and their role in the discussions shaping the sector.

Market
Signals

The competitive, cultural and category-level signals that affect how a company is perceived by customers, investors, partners and the wider market.

Request a Sample Report

Selected Work

FOUNDATION FUTURE Industries

Public Relations | Executive Positioning

Establishing a defining U.S. voice in humanoid robotics

NAORIS PROTOCOL

Public Relations | Strategic Introductions | Advisory Board Positioning | Events

Building a post-quantum cybersecurity leader ahead of IPO

GLOBAL SETTLEMENT NETWORK

Public Relations | Social Media | Executive Profiling

Positioning digital payment infrastructure at the forefront of stablecoins and tokenization

TRISTAN THOMPSON

PUBLIC RELATIONS | EXECUTIVE POSITIONING | PARTNERSHIPS

Repositioning an NBA champion as a global entrepreneur and investor

SEE MORE OF OUR WORK

REQUEST OUR FULL CASE STUDIES DECK

Luna PR in Action

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