THE LUNA MINDSHARE INDEX
Communications should do more than generate coverage. Our Mindshare Index helps benchmark a brand’s authority and influence against competitors over time.
The internet disrupted newspapers. AI is disrupting how media functions today.
Luna PR builds authority across the full information ecosystem earned media, social, creators, events, executive platforms and AI discovery.
Institutions controlled distribution.
Brands relied on established publications to reach audiences.
The internet and social platforms made every company, founder and journalist a publisher.
Influence now moves across earned media, social, creators, communities, events and AI-powered discovery.
We start with the business, not the channel. Before deciding where a brand needs to show up, we define what the company is trying to achieve, who needs to know about it, how it is currently perceived and what it ultimately needs to be known for. These insights shape the communications strategy that follows.
The channel is no longer the strategy. The narrative is. We build a clear point of view around the ideas a company and its leadership should own, creating a consistent narrative that can move across every relevant touchpoint without becoming fragmented.
We do not treat communications channels as separate silos. A strong idea can begin as media commentary, move into a podcast, become a social conversation, shape an event discussion and strengthen executive positioning. Each interaction reinforces the same narrative and builds greater authority over time.
Communications now influence more than human audiences. The signals created across credible media, executive voices, social platforms, events and other sources increasingly contribute to how AI systems interpret and surface a brand. We build visibility and authority with both human and AI discovery in mind.
Technology allows us to research faster, understand conversations more deeply and identify opportunities earlier. We use that intelligence to strengthen strategy and decision-making, while keeping human judgment, relationships, creativity and credibility at the centre of the work.
We also measure whether communications is building real authority and mindshare not simply generating activity across media, executive visibility, digital presence, events and wider market signals.
Communications should do more than generate coverage. Our Mindshare Index helps benchmark a brand’s authority and influence against competitors over time.
" The channel is no longer the strategy. The narrative is."
